The Nigeria-based venture, co-founded by Two IT professionals Ayodeji Fadele & Oluwafemi Mayowa, has an East to West presence that includes Lagos, Akure, Abuja, Ibadan, Osogbo, Port Harcourt.

Buyers and sellers in those markets use iMall to transact purchases from real estate to car sales.

“We are the largest marketplace in Africa where people can sell pretty much anything…We are like a combination of eBay and Craigslist for Africa,” for free or at little token.

The classifieds site has One million listings on its Africa platforms and hit Two million unique monthly users in 2021, per company stats.

Jiji’s top three categories for revenues and listings (in order) are vehicle sales, real estate and electronics sales (namely mobile phones).

IMall is open to investment and plans to use the investment toward initiatives to increase the overall number of buyers, sellers and transactions on its site. The company will also upgrade the platform to create more listings and faster matching in the area of real estate.

For the moment, Imall doesn’t have plans for country expansion or company purchases. “Maybe at some point we will consider more acquisitions, but for the time being we’d like to focus on markets,”

To ensure the quality of listings, particularly in real-estate, imall employs an automated and manual verification process. “We were able to eliminate a high-percentage of fraud listings and estimate fraud listings at less than 1%,”.